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Philippine’s #1 fast-food chain win 4 bronzes at Tambuli Awards.
The country’s #1 fast-food chain Jollibee recently won four bronzes at the University of Asia & the Pacific’s (UA&P) Tambuli Awards. The leading fast-food chain, along with its advertising agency Publicis JimenezBasic received two bronze awards: one under the Best Family-oriented Campaign category for its Family Thematic television commercials (TVCs) and another under Best Teens Brand Campaign category for its Yum TVC.

Jollibee’s Family Thematic TVCs promote the values of family while its Yum campaign inspires youth towards positive change, nationalism and excellence through youth icons who are admired in the fields of arts, sports, entertainment and academics.

Jollibee was also awarded for its PR efforts in partnership with PR agency Strategic Works, Inc. It garnered two bronze awards under Best PR-initiated Brand Campaign category for its Maaga ang Pasko Year 16 and Human LCD and Jollibee Yumbassadors campaigns.

UA&P’s yearly Tambuli Awards recognizes effective, profitable integrated campaigns that also promote values to the country and society. In photo are (from left) Publiicis JimenezBasic CEO JR Ramos, Publicis JimenezBasic Group Account Director Myles Naguit, Publicis JimenezBasic Creative Director Ricky Gonzales, Publicis Manila Chairman Emeritus Herminio Ordonez, UA&P Tambuli Awards Chairman Javier Calero, former Dentsu Young & Rubicam-Alcantara Chairman, President & CEO Jaime Puno, Jollibee Marketing Manager Coleen Niguidula-Ducusin, Publicis JimenezBasic Group Account Director Tats Cruz, Jollibee Brand Manager Inna Gimenez, and Publicis JimenezBasic Executive Creative Director Don Sevilla.