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Our Business

Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the development, operation and franchising of its
quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared
to satisfy customers of all ages and from all walks of life.

Food quality, service, price-value relationship, store location and ambiance, and efficient operations continue to be critical
elements of the Company’s success in the quick-service restaurant industry.