The fastfood giant hauled a total of 19 awards for its local campaigns
Jollibee, the Philippines‚Äô most-loved fastfood brand, wins big at this year‚Äôs Philippine Quill Awards, bagging a total of 19 awards to earn the 17th Philippine Quill Company of the Year accolade.
The company demonstrated its exceptional performance in all its brand efforts over the past year, winning six Merit Awards and four Excellence Awards for the Communication Management division, Marketing, Advertising, & Brand Communication category for campaigns such as the ‚ÄúOne True Pair Web Series‚Äù, ‚ÄúParent-Child Bonding With Jolly Spaghetti,‚Äù ‚ÄúThe Irresistibly Langha-Sarap Jollibee Yumburger‚Äù and ‚ÄúJollibee celebrates 40 years of bringing the Filipino brand of joy to the world‚Äù among others.
The company also won four Merit Awards and five Excellence Awards for the Communication Skills division, Special and Experiential Events / Social Media Programs category for campaigns such as ‚Äú14/29: The Petsa de Peligro Jolliserye,‚Äù ‚ÄúThe Launch of Jollibee Studios‚Äù, ‚ÄúThe Jolly Hotdog Epic Takeover‚Äù, ‚ÄúThe 8th Jollibee Family Values Awards‚Äù, ‚ÄúA Gift for Lola Nancy: Jollibee‚Äôs Grand Thank You for Hardworking Grandparents‚Äù, and more.
In addition to its 19 local accolades, Jollibee‚Äôs International Office also won several Merit and Excellence Awards in the Communication Management and Communication Tool divisions for their PR efforts toward their international stores, namely Jollibee Scarborough, London, and Manhattan, as well as the Jollibee Days Community Relations Program.
‚ÄúIt is our pride and joy to have created and delivered effective and engaging campaigns that translate not only to widespread engagement, but also to undeniable record-breaking sales,‚Äù said Arline Adeva, AVP and Head of Brand Communications, PR and Digital. ‚ÄúThe Quill Awards we‚Äôve won for both our local and international work prove that Jollibee has definitely grown to become a huge part of Filipinos‚Äô everyday lives.‚Äù
The Philippine Quill Awards are an annual showcase and recognition of the most exceptional communication ideas, concepts, and executions in the country‚Äôs business communication industry, organized by San Francisco-based network the International Association of Business Communicators.
Types of Franchise Offered:
Territory Development Franchise
Area Development Franchise
Franchise Selection Criteria:
With good corporate standing and reputation
Corporate values are aligned with Jollibee
Has strong belief in the Jollibee brand and commitment to partnership
Has the capability to fund and successfully operate the business