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Jollibee, the country’s number one fast-food chain, recently recognized five outstanding families from Manila, Dagupan, Bacolod, Bukidnon and Zamboanga Sibugay in the second year of the Jollibee Family Values Award.

The Gabi ng Parangal para sa Pamilyang Pilipino, held at the Eastwood Richmonde Hotel, culminated the two-month long search that garnered over 1,000 entries from different parts of the country. Out of all the entries, five winners were chosen by an esteemed panel of judges comprised of various personalities from different sectors that are known family advocates.

Hailed as this year’s most outstanding families were: Mr. and Mrs. Emiliano and Anicia Guzman and family of Tondo, Manila (Metro Manila); Mr. and Mrs. Romeo and Clarivel Banzuela and family of Bonuan Boquig, Dagupan (Luzon); Mr. and Mrs. Rey and Mae Ramos and family of Bacolod City (Visayas); Mr. and Mrs. Alex and Anna Marcia Butic of Malaybalay, Bukidnon (Mindanao); and Mr. and Mrs. Jason and Jennifer Cardente and family of Kabasalan, Zamboanga Sibugay (Mindanao).

From helping indigenous folks in their communities, enlisting as environmental advocates, reaching out to underprivileged students, and assisting less-fortunate families, all five winning families embody treasured Filipino family values that transcend their homes and inspire other people.

Each of the five winning families received a cash prize of P100,000 (tax free), P10,000 worth of Jollibee gift certificates, a trophy especially designed by acclaimed brass sculptor Michael Cacnio, roundtrip domestic airfares from Airphil Express, and whole-day passes to the Manila Ocean Park.

Comprising the 2nd JFVA’s Board of Judges were: The Coca-Cola Export Corporation Public Affairs and Communications Director Atty. Adel Tamano; entrepreneur and family and children’s rights advocate Audrey Tan-Zubiri; Ateneo Mathematics and Science professor and psychologist Dr. Queena Lee-Chua; marriage and family counselor Maribel Sison-Dionisio; Department of Social Welfare and Development Director for the Legislative and Liaison Office Dir. Prescila R. Villa; and Marriage Encounter Foundation of the Philippines and Center for Family Ministries (CEFAM) National Training Director Fr. Allan Abuan. The Board of Judges was chaired by Jollibee Foundation President Grace Tan-Caktiong, who was also joined by Jollibee’s Vice President for Marketing Albert Cuadrante and Vice President for Human Resources Theresa Jotie.

“The hundreds of entries we received on the second year of the Jollibee Family Values Awards and the exceptional stories of the five winning families affirm our belief that there are so many Filipino families out there, unsung heroes, who are not just raising well-rounded individuals but are also affecting their communities in positive ways,” said Vice President for Marketing Albert Cuadrante. “They assert Jollibee’s conviction of keeping the family at the heart of what we do because of the crucial role they play in our society.”

The Gabi ng Parangal para sa Pamilyang Pilipino was hosted by the husband and wife tandem of Julius and Tintin Babao, and featured performances by artists Baihana, Richard Poon and Princess Velasco.

Launched in 2011, the Jollibee Family Values Awards is one of Jollibee’s initiatives to strengthen its commitment in upholding Filipino values and promoting the welfare of the family.


2012 Five Most Outstanding Families 2nd Jollibee Family Values Awards

GUZMAN FAMILY (Tondo, Manila – Metro Manila)

  • Emiliano Guzman, 48 √¢‚Ǩ‚Äú Father
  • Anicia Guzman, 47 √¢‚Ǩ‚Äú Mother
  • Anne Gabrielle Guzman, 20 √¢‚Ǩ‚Äú Daughter
  • Anne Mimille Guzman, 18 √¢‚Ǩ‚Äú Daughter

Each member of the Guzman family plays an important role in their advocacy to help other children of poor families cope with cancer. For 16 years, the family has been conducting storytelling, art therapy and gift giving activities for their beneficiaries in Payatas and Tondo. From the father, Emiliano — who influences his colleagues to join in their cause — to the daughters, who use their talents in dancing and writing to entertain cancer patients and raise funds for them, all of them believe that it is their calling to give joy to the deprived and the hopeless. They are also active donors and volunteers at the Kingdom Kids Orphanage and a regular supporter and partner of Museo Pambata.


BANZUELA FAMILY (Dagupan City – Luzon)

  • Romeo Banzuela, 43 √¢‚Ǩ‚Äú Father
  • Clarivel Banzuela, 41 √¢‚Ǩ‚Äú Mother
  • Romy Carlo Banzuela, 17 √¢‚Ǩ‚Äú Son
  • Rain Ciara Banzuela, 15 √¢‚Ǩ‚Äú Daughter
  • Rae Cyril Banzuela, 12 √¢‚Ǩ‚Äú Son

The Banzuela family is united in their fight to protect and nurture the environment. The whole family spearheads environment-related activities with groups such as the Youth for Environment in Schools’ Organization (Yes-O) and the Boquic National High School: from mangrove planting, waste segregation and recycling, to participating in cleaning and greening project. Proof that social status should not hinder anybody from making a difference, the family believes that these initiatives are crucial not only in preventing calamities, but also in preserving the environment that gives livelihood to the people in their community. Through actively involving others in their advocacies, they are also able to strengthen relationships with their friends and neighbors.


RAMOS FAMILY (Bacolod City – Visayas)

  • Rey Ramos, 45 √¢‚Ǩ‚Äú Father
  • Mae Ramos, 42 √¢‚Ǩ‚Äú Mother
  • Clarine Mae Ramos, 12 √¢‚Ǩ‚Äú Daughter
  • Catherine Ann Ramos, 5 √¢‚Ǩ‚Äú Daughter
  • Christian Michael Ramos, 4 √¢‚Ǩ‚Äú Son
  • Christian Rey Ramos – Son

From developing innovative environment-friendly products that help local communities to providing counseling for poor families, the Ramos family has always been resourceful in coming up with ways to reach out to others. Rey, a college professor, designs and develops eco-friendly products to aid communities that are often affected by calamities. Mae complements her husband’s work by actively participating in community service. Through the free counseling she gives, she has helped instill a positive attitude in each and every family in the community that she has encountered and inspired them to help one another. On top of their respective efforts, the family is also active in their church and has opened their home to serve as a venue for Sunday school.


BUTIC FAMILY (Malaybalay, Bukidnon – Mindanao)

  • Alex Butic, 48 √¢‚Ǩ‚Äú Father
  • Anna Marcia Butic, 39 √¢‚Ǩ‚Äú Mother
  • Nathalie Butic, 13 √¢‚Ǩ‚Äú Daughter
  • Aldrian Butic, 12 √¢‚Ǩ‚Äú Son
  • Alexies Mar Butic, 7 √¢‚Ǩ‚Äú Son

For 15 years, the Butic family has been consistently helping the community by providing jobs, financial assistance and resources essential in sustaining the needs of the people. Having come from an Ifugao background, the family works closely with groups like Bukidnon Indigenous and Ifugao Lumad and recruits people from their group to farm their land. Part also of the tradition of the Butic family is to share the blessings they receive with the farmers who work hard in their farm to ensure a bountiful harvest. The family also shares the produce from their farm with their church and the community having been closely working with these groups. By living the values of sharing, loving and respecting one another, they continue to be a model family in their community.


CARDENTE FAMILY (Kabasalan, Zamboanga Sibugay – Mindanao)

  • Jason Cardente, 35 √¢‚Ǩ‚Äú Father
  • Jennifer Cardente, 34 √¢‚Ǩ‚Äú Mother
  • Esther Joy Cardente, 13 √¢‚Ǩ‚Äú Daughter
  • Joshua James Cardente, 12 √¢‚Ǩ‚Äú Son
  • Nick Jay Cardente, Son

From a life filled with difficulties and trials, Jason Cardente’s life and disposition changed when he started his own family. His wife and his children inspired him to work for different advocacies, especially those that provide aid for underprivileged students. The entire family has since made it their mission to champion the causes that help children excel in life through organizations such as Tzu Chi, Sibugay Funds for Little Kids, and the Ipil District Rotary Club. Their fund-raising project Yellow Dorm of Hope and School Home provided free housing to deserving students, while the Sibugay Funds for Little Kids helped raise funds for the school supplies of poor students. The family’s work extends to areas around Zamboanga Sibugay such as Kabasalan, Payao, Siay and Ipil. As a family, they are an epitome of love, hope, kindness, and voluntarism in their community.