Mission and Vision


To serve great tasting food, bringing the joy of eating to everyone.


  • We excel in providing great tasting food that meets local preferences better than anyone.
  • We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in every encounter.
  • We are the most cost efficient restaurant company in our business segments, allowing us to price at the most popular levels.
  • Our people are passionate about their work and thrive in a high performance culture.
  • We strive to become a model corporate citizen by being relevant to the communities we serve.
  • Our brands are either #1 or #2 in each of our market segments.
  • It is the vision of JFC to become one of the three largest and most profitable restaurant companies in the world by 2020.