Corporate Social Responsibility
Sharing Joy to the Communities We Serve
Going Beyond Customer Service
Jollibee Foods Corporation (JFC) is no stranger to great service. In fact, it’s an operations cornerstone instilled in every
employee and manager. But these days, it’s a new kind of service that has the Company abuzz.
It’s called public service—service that goes beyond the Company’s interests and wholly focused on making a measurable
difference in the lives of Filipinos. Over the past years, JFC has been involved in numerous social projects such as
feeding malnourished children in partnership with Kabisig ng Kalahi; getting children to read and love books with Sa Aklat
Sisikat; promoting values to children and the youth with DepEd; and sharing blessings through the annual Christmas toy
and book drive, Maaga ang Pasko.
Going Beyond Giving
Although JFC’s commitment to corporate social responsibility was boosted by their involvement in these projects,
Chairman of the Board Mr. Tony Tan Caktiong and the rest of the JFC leadership knew that to do lasting good, they had
to organize their giving and make it more strategic. A paradigm shift took place: corporate giving had now evolved into
“Other than our food offerings, we are also committed to excellent service in the communities where we operate. We
have harnessed the Company’s strengths and values and applied it in crafting and sustaining innovative programs that
contribute to the socio-economic growth of the country,” Tan Caktiong explained.
The Jollibee Group Foundation was established in December 2004 with a mission to invest in people and help them
succeed—in the way Jollibee knows how. This meant taking the values, the system, the tools, and the years of
experience that made Jollibee what it is today and sharing it with the people they most ascribe their very successes to:
the everyday Filipino.
Going Beyond Success
The Foundation’s challenge was to take all the elements that has contributed to the Company’s success and apply it to
the communities and social enterprises that can benefit from it. Over the years, it has actively led nation-building efforts
such as the Farmer Entrepreneurship Program (FEP), Busog, Lusog, Talino School Feeding Program (BLT), Project ACE
Scholarships, and FoodAID.
As a result, and with the help of various partners, thousands of people and families across the country have come to
benefit from JGF’s programs – from smallholder farmers through FEP, to undernourished schoolchildren through BLT, and
underprivileged youth through Project ACE.
Join us in sharing joy to our communities. To know more about JFC’s corporate social responsibility activities, visit the
Jollibee Group Foundation website.