Reaching out through Jollibee Foundation
In December 2004, Jollibee Foundation was established by Jollibee Foods Corporation (JFC) to make giving back an organized corporate commitment. The Foundation aims to invest in people and help them succeed in the way Jollibee knows how. This means taking the values, the system, the tools, and the years of experience that has made Jollibee what it is today and sharing it with the people they most ascribe their success to: the everyday Filipino.
Every program the Foundation embarks on is done the Jollibee Way – ‚Äúgrounded on the values that have endeared the brand to millions of Filipinos. These values – ‚ÄúCustomer Focus, Excellence, Respect for the Individual, Teamwork, Spirit of Family and Fun, Humility to Listen and Learn, Honesty and Integrity, and Frugality – ‚Äúare passed on from corporation to employee to customer that results in what the Foundation calls – jollifying – ¬ù communities. Among the Foundation’s programs, the two major projects are the Busog, Lusog, Talino school feeding program and the Farmers Entrepreneurship Program.
Busog, Lusog, Talino (BLT) is a school feeding program that addresses hunger among Grades 1 and 2 pupils and helps them to stay in school by keeping them fit and healthy with nutritious daily lunch meals prepared by the pupils’ parents. With nationwide operations, Jollibee store employees visit nearby schools and conduct orientation to teachers and parents on proper food preparation and food safety. They also work with the local government units, Department of Education and private sector partners in monitoring the feeding activity and ensuring program sustainability. The presence of Jollibee stores all over the country and other partnerships enabled the Foundation to expand the program to 450 schools in school year 2011-2012, feeding more than 25,000 pupils since BLT started in 2007.
The Farmers Entrepreneurship program, on the other hand, harnesses the company’s supply chain by giving the opportunity to small farmers to be direct suppliers of Jollibee and other institutional buyers, empowering them to be more productive and profitable. While Jollibee serves as one of the markets, the Foundation’s partners, the Catholic Relief Services and the National Livelihood Development Corporation provide agro-enterprise training, provide access to capital and post-harvest facilities. As a result, a group of farmers from Nueva Ecija have regularly delivered onions to JFC since 2009. What they have earned enabled them to pay off the loans incurred from previous years and to send their children to school without resorting to borrowing, as what had happened in the past.
When a Jollibee Foundation project results in happier, more capable people able to forge a better quality life for themselves and those around them, then the Foundation has truly jollified the community.
To find out more about the Foundation’s programs, please visit https://www.jollibeefoundation.org/